Press releases

Brits turning a blind eye to local crime.

Mike Lawler - Legal & General's general insurance business
Mike Lawler
Legal & General's
general insurance business

22 January 2013

Mike Lawler - Legal & General's general insurance business
Mike Lawler
Legal & General's
general insurance business

47% of the population admit they'd ignore a car alarm and 25% would ignore a burglar alarm if they heard one sounding in their community

Over two fifths (43%) of the British population said they are concerned about crime in their area, according to research from Legal & General's general insurance business, as part of its Digital Communities campaign.

Despite this worry, Brits' 'Sphere of Fear'- the area within which a crime occurs that affects a person - only goes as far as their next door neighbour for some. 'Out of sight out of mind' appears to be the attitude held by some Brits, with three fifths (60%) saying they would feel 'much less safe' if a burglary happened in the house next door to them, but less than one fifth (19%) said they would feel the same if the crime happened a few streets away.

Alarmingly, some Brits admit that even if a potential crime is within a close proximity, they will turn a blind eye. Nearly half (47%) of Brits say they would ignore a car alarm if they heard one going off and a quarter (25%) of Brits admit they would ignore a burglar alarm if they heard one sounding in their community.

Mike Lawler, director for Legal & General's general insurance business, said, "Ahead of the ONS Crime Survey results for England and Wales*, it is disappointing to learn that so many of us are reluctant to act when we hear alarms sounding. We're encouraging everyone to remain vigilant and be proactive in reporting crime if they see it, as this can make a big difference to the safety of a neighbourhood".

Mike Lawler continued, "So it's reassuring to have feedback from our
Digital Communities research which found that three fifths (60%) of Brits are using or open to using digital channels to create Virtual Neighbourhoods that help people stay in touch with their neighbours and help keep them one step ahead of local crime. It would be good to see more people getting involved in these crime prevention schemes, as success in reducing crime may ultimately mean lower insurance premiums in the long run."

"Having an engaged neighbourhood can be reassuring but also having home insurance in place should the worst happen, such as a home being burgled, can be a great relief. So homeowners and renters should check the home insurance cover they have to ensure they have adequate cover in place."

Table showing key responses from Legal & General's Digital Communities research
City% of respondents worried about burglary and crime in their local area% who would ignore a burglar alarm if they heard it going off% of people would ignore a car alarm going off
 UK average432547
 Birmingham502442
 Leeds522341
 Edinburgh312048
 London482548
 Bristol422646
 Liverpool543753
 Glasgow492041
 Manchester542845
 Leicester552146
 Sheffield393446

 

For more details of the home insurance cover available from Legal & General go to: http://www.legalandgeneral.com/insurance/

For more information on how to establish a digital community you can download Legal & General's Ebooklet here: http://www.legalandgeneral.com/_resources/pdfs/insurance/Digital_Communities_ebooklet.pdf

Notes to editors

Source: Research for Legal & General's Digital Communities campaign was conducted by Vision Critical. Methodology: From October 15th to October 22nd 2012 Vision Critical conducted an online survey among 3,300 randomly selected adults from the United Kingdom, who are also Springboard UK Forum panel members. The sample included a nationally representative portion of 2,228 adults 18+ from the UK. The margin of error for this portion of the study is +/-2.1. In addition there was city boost of 100 responses in each of the following cities: London, Manchester, Liverpool, Sheffield, Birmingham, Leeds, Leicester, Bristol Glasgow and Edinburgh.  Discrepancies in or between totals are due to rounding.

* ONS Crime Survey results for England and Wales expected 24 January 2013
http://www.ons.gov.uk/ons/rel/crime-stats/crime-statistics/period-ending-june-2012/index.html


For more information please contact:

Berni Ryan

Berni Ryan
PR Manager

t: +44 (0) 1737 375369
m: +44 (0) 7788 926790
e: berni.ryan@landg.com


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