Press releases

British families have on average just 19 days before the money runs out, according to Legal & General's first Deadline to the Breadline Report.

John Pollock - Group Board Director - Legal & General's Risk business
John Pollock
Legal & General Assurance Society

03 December 2012

John Pollock - Group Board Director - Legal & General's Risk business
John Pollock
Legal & General Assurance Society

New figures reveal a nation that is extremely vulnerable in the event of a financial catastrophe

Legal & General's first Deadline to the Breadline Report has today revealed that the average British family has just 19 days before its savings would run out if the main breadwinner is unable to work for any reason. This 'deadline to the breadline' - the length of time the average household could last on savings following a sudden loss of income due to long term sickness, injury, critical illness or death.

John Pollock, Group Executive Director at Legal & General comments:

"The aim of Legal & General's Deadline to the Breadline Report is to shed a light on the financial health of the average British household and to stimulate debate in the industry about what we can do to help consumers better understand the dangers of failing to protect themselves against financial disaster. It's concerning to see that the average UK family has a 'deadline to the breadline' of just 19 days. Clearly, families aren't prepared financially for when the worst happens-loss of income, critical illness or death- and the sad reality is that they need to be ready."

Legal & General's Deadline to the Breadline Report is the first of a series of publications that will track the financial health of the nation's households and provide a means of tracking that "health" as the economy changes over the next few years.

Key findings of this first report include:

  • Families in the South East of England have the longest Deadline to the Breadline, but would still on average last just over a month - 37 days - before their savings would be used up;
  • This is two weeks more than the next two regions with the North West at 22 days and the South West at 21 days;
  • Households in the West Midlands came out as the least prepared with a 'deadline to the breadline' of just seven days.

Pollock continues:

"We all know how tough it is out there for families at the moment. For many, simply making ends meet and staying in regular employment is a daily challenge.  But the loss of regular income would render the 'muddling through' approach that many households are taking right now impossible.  Cutting back on saving and buying insurance may save some money in the short term.  However,  if the worst happens, the situation for many families could well be extremely worrying. At times like this it is even more important that people consider how best they can plan for a financial catastrophe."

Notes to editors

Deadline to the breadline of 19 days- Please note this does not include Northern Ireland.

The information contained in this press release is intended solely for journalists and should not be relied upon by private investors or any other persons to make financial decisions.

The Legal & General Group, established in 1836, is one of the UK's leading financial services companies. As at 30 June 2012, we were responsible for investing £388 billion worldwide on behalf of investors, policyholders and shareholders. We also had over seven million customers in the UK for our life assurance, pensions, investments and general insurance plans.

Legal & General Assurance Society Limited
Registered in England No.166055
Registered Office: One Coleman Street, London, EC2R 5AA
We are authorised and regulated by the Financial Services Authority

For more information please contact:

Alyson Bowcott

Alyson Bowcott
PR Manager, Legal & General Group

t: +44 (0) 20 3124 2092
m: +44 (0) 7764 582574