LEGAL & GENERAL LAUNCH AN INTERACTIVE HOUSE TO HELP IMPROVE UNDERSTANDING OF HOME INSURANCE COVER.
13 June 2012
Legal & General's general insurance business has developed an Interactive House to help improve customer and potential customers' general understanding of the home insurance cover options available to them and so enable them to make informed decisions on the home insurance cover they wish to have in place. The Interactive House is available to view at www.legalandgeneral.com/interactive-house
Recent research conducted by Legal & General as part of its Home Care and Repair Report, highlighted that less than a quarter of those surveyed, 24%, said they were clear on what is and isn't covered under their home contents insurance cover and a fifth, 20%, clear on what their buildings insurance covered. Unfortunately, this lack of understanding means that some customers can be confused and then potentially disappointed if they make a claim under their policy, which may then be turned down.
So by moving through the 3D house and clicking on the special icons displayed in rooms throughout the property and in the surrounding grounds, users are able to see details on the different home insurance cover options available, as well as what is and isn't covered. Existing Legal & General customers, just need to enter the first few digits of their home insurance policy number and the Interactive House will then display key information lifted from the customer's home insurance policy*. The Interactive House is not just available to existing customers it may also be used by potential customers and the information shown is then based on Legal & General's Extra home insurance cover.
The Interactive House also displays hints and tips to help customers in protecting their home to ensure it is safe and secure, throughout the year. For example, the house will outline safety tips to help protect the home during wintery weather and relevant safety tips during the summer. The aim is to make the house as realistic as possible and with special design details relevant for the time of year.
Mike Lawler, Director for Legal & General's general insurance business said: "From research we conducted and feedback received from customers, it was clear that people aren't completely clear on what their home insurance covers. So we hope that the Interactive House will help to bring home insurance policy terms and conditions to life and so help people to better understand and appreciate the value of their home insurance cover.
Every home is different which means the insurance needs of each customer will vary. So, the Interactive House, which we believe is an industry first, has the flexibility to provide customers with the ability to check what elements of home insurance cover they do have, as well as highlighting cover they should consider and potentially include in the future.
As a responsible insurer, we believe it is so important that customers have adequate levels of home insurance cover in place that is right for them. This is why we offer customers a choice in the home insurance cover they are able to arrange with us. We believe the Interactive House, along with our online contents calculator, will provide users with the confidence that they have the appropriate home insurance options and level of cover in place. This should then also help to limit the risk of customers being underinsured or discovering that they do not have cover in place."
The simple to use, room by room inventory of Legal & General's Home contents calculator, helps customers to tot-up a realistic total value of their home contents so that they are able to establish the level of home contents insurance cover that they should have in place and the Interactive House, helps to establish the various insurance cover options needed to protect their property and their possessions.
There are various different home insurance cover options available to customers, which can make it confusing to know what is covered, as well as customers assuming or expecting cover to be included, only to subsequently find out that cover is not actually in place. For example, customers do not always consider cover for accidental damage or for their personal possessions to be covered in or outside the home. Or bikes that are stored in a garage or outbuilding that may need to be covered separately under a different section of their home contents policy. The Interactive House will help to highlight what is and isn't covered so hopefully there will not be any nasty surprises and customers are fully protected with the cover they do need, at the right level.
Mike Lawler continued: "We don't want our customers to be disappointed by finding out should they need to contact us with a claim that they are not covered under their home insurance cover with us. As a responsible insurer we want to pay all valid claims, quickly and efficiently. So it's really important to us that our customers understand the cover they need and then make sure that it is in place so it would meet their expectations, if the worse were to happen and they did need to claim.
We remember to include the major items like a sofa, bed or TV and jewellery, when assessing the cover we need but it is surprising how quickly the value of the less obvious items, such as clothes, bedding and gadgets, for example, can soon add up and are missed. And then we forget to cover those items for accidental damage or protect 'high-risk' items like a diamond ring or a special piece of art; the bikes stored in a garage or items in the garden shed. Helping customers to understand the need to factor in all these aspects when arranging their cover may help them to appreciate that they should not be focused just on the cost of their cover."
More information on the home insurance products offered by the Legal & General and the various options available may be found at www.legalandgeneral.com/home-insurance. Further details of what is covered by home insurance cover and a helpful Check it; Spot it; Fix it Checklist is outlined in the latest Home Care and Repair Report which is available to view and download at: www.legalandgeneral.com/home-care-repair. Intermediaries or brokers wanting further details should contact their normal Legal & General contact.
SPECIAL PRIZE DRAW: Linked to the launch of the Interactive House there is a prize draw with the opportunity to win up to £500 towards annual home insurance cover with Legal & General: In developing the Interactive House Legal & General tried to make the house as realistic as possible, by adding some 'real life' elements. So to enter the draw to