Jamie Oliver Set To Fly His New Flag At Central Saint Giles.
02 August 2011
Jamie Oliver has chosen Legal & General Property's and Mitsubishi Estate Company's Central Saint Giles development in London's West End for his first new Union Jacks restaurant, the concept for which has not yet been revealed.
The TV chef and social campaigner, whose spin-off book from his Channel 4 show, Jamie's 30-Minute Meals, became the fastest selling non-fiction book ever, is taking the 3,811 sq ft Unit 4 on a 25 year lease.
Simon Blagden, Group Managing Director, Jamie Oliver Restaurants said: "Central Saint Giles is the perfect first location for Union Jacks and we're looking forward to opening in the autumn."
Central Saint Giles, the vibrantly coloured 500,000 sq ft mixed-use development designed by Italian architect Renzo Piano is home to NBC Universal, Google, Mindshare and Burson & Marsteller and boasts a brand new piazza complete with mature oak trees and public sculptures.
Simon Wilkes head of development at Legal & General Property said: "We are delighted that Jamie Oliver has chosen Central Saint Giles as the first location for his new Union Jacks concept. We have been determined to create an interesting and varied selection of dining options and different price points at Central Saint Giles to create a new dining quarter for residents, workers and visitors around our new vibrant and convivial piazza. We are sure that this dining oasis will become a favourite Central London location."
Mitsubishi Estate Company's UK managing director Hiroyuki Arimura added: "We shared the vision of our architect to create a truly mixed-use sustainable development at Central Saint Giles. We believe we have achieved this. Central Saint Giles boasts luxury penthouses and affordable housing, it has become home to some of the world's leading corporations and now the final leisure element of the puzzle is being slotted into place."
Irish restaurateur and judge on the BBC's Great British Menu Oliver Peyton was one of the first to sign up at the scheme with his Peyton & Byrne café and bakery, which trades from the ground floor hotel-like lobby of the office building . But the first restaurant to start trading there was a new chic format Zizzi. A number of other announcements on other operators are expected shortly.
Bruce Gillingham Pollard and Restaurant Property are advising on Central Saint Giles. Graeme Wait advises Jamie Oliver.
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