Introducing: Legal & General Homes

Legal & General Homes are the housebuilding arm of Legal & General Capital, part of Legal & General – one of the UK’s oldest and most trusted financial services brands. John Allan, Managing Director of Legal & General Homes explains what sets them apart from other housebuilders.

laborer moving tiles on a construction site

We’re a bit different from other housebuilders. Although we’re borne out of one of the UK’s oldest companies, we plan to shake things up when it comes to new homes. Our long-term investment approach means that we can prioritise quality and customer service above all; building fantastic homes which enhance the wellbeing of the community.

Our aim is to change public perception that new builds are inferior to older properties and plan to do this by:

  • Thinking about how people use the spaces they live in, rather than fixating on the number of bedrooms a property has. We build well-designed homes for people at different life stages. Our homes are typically up to 10% larger than other new builds in the area and have been designed with smart layouts that mean no part of the house is left unused.
  • Having the latest technology as standard. This means our customers benefit from greater control, comfort and lower utility costs because our properties are smarter, and more eco-friendly – helping to look after our planet as well as their wallets.
  • Giving peace of mind. Buying a house is frequently cited as one of life’s most stressful experiences, that’s why we’ve made sure that there are no hidden costs so customers have a true picture of their financial commitment.  We offer an easy to understand breakdown of all the expenses associated with your purchase, from one-off payments like stamp duty to ongoing ones like utilities.  We also listen to and anticipate our buyers’ needs so they can concentrate on enjoying their new home.  In practical terms this can mean giving customers their own iPads, ready loaded with all the information they require to help them run their home and meet their neighbours.
  • Underpinning all of this is our aim to create fantastic communities where people can thrive. We understand a home is more than a roof over your head – it’s a place where memories are made and friends are created. That’s why it’s so important to us to create spaces for the community to meet like parks, community buildings and woodland areas.

We’re committed to providing top quality homes and first-class customer service from the moment you walk into our Visitor Centre to the second you open the door of your Legal & General Home. It doesn’t stop there – our aftercare team are always on hand to help you once you’ve moved in.

To someone who has never purchased a new build home, or any property, this may all sound like simple stuff, but unfortunately, it’s not the standard the industry has always lived up to.  We really want to change that and our team at Legal & General Homes is leading the way.

I always say that I wouldn’t let someone move into a home that I’m not prepared to let my own family live in. This commitment runs through our team, and that’s why we’d love everyone to come along and see what we’re doing at Buckler’s Park in Crowthorne, Berkshire.

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