22 Mar 2018
Legal & General sponsor Alzheimer’s Research UK #ShareTheOrange campaign
Legal & General support the launch of Alzheimer’s Research UK (ARUK) second #ShareTheOrange campaign which seeks to raise awareness of dementia and the ground breaking research that is being undertaken to help defeat it. Over 850,000 people in the UK are living with dementia and 1 in 3 over the age of 65 will die of the condition.
Legal & General has been working with ARUK since 2015 when they helped fund the project ‘Dementia Explained’ which was the development of a website designed to help children and young people who were living with a parent or relative affected by dementia understand what it is and how it impacts the brain. Last year they funded ‘A walk through dementia’, a virtual reality app which helps the user experience and understand the very complex and frightening symptoms that people with dementia have to face. The app which gives a first person insight into these battles is now being developed for use by health care professionals.
#ShareTheOrange first launched in 2016 on the back of research that suggested that there was a need for a simple symbol that captured the essence of dementia in a way that everyone could understand.
Two years on, Legal & General are funding a new film for the campaign created by Aardman Animations and starring Bryan Cranston the acclaimed actor, writer, producer and director. The campaign confronts misunderstanding around dementia – using nothing more than an orange. Bryan, who lost his mother Audrey ‘Peggy’ Sell to Alzheimer’s disease in 2004, is supporting the latest chapter in the charity’s award-winning #ShareTheOrange campaign.
To read the full press release, as well as watch the video then please click the link below.