1 May 2015
It's good to talk about health – digitally
We have a new partnership with leading online health information charity healthtalk.org to provide you and our customers in the UK and US with access to digital content on how to better deal with health issues affecting their families’ lives.
The charity was founded on the simple belief that valuable advice and wisdom comes from others that are going through the same challenges in life. Visitors to healthtalk.org can access freely available information on specific health conditions by watching video clips and reading about the first-hand experiences of others, based on patient interviews carried out by researchers from the University of Oxford.
healthtalk.org is visited by 7 million people a year in the UK and USA. Of those who use the website eight out of 10 leave feeling better informed and seven out of 10 feel better prepared for, and less alone in, what they are facing. 85% agree or strongly agree that the information healthtalk.org provides is better than they’d seen elsewhere and over 90% would recommend the website to a loved one.
healthtalk.org was created in 2001 by Oxford GP Dr. Ann McPherson CBE and Dr. Andrew Herxheimer after their own experiences of illness. Ann had been diagnosed with breast cancer and although she knew about the medical side, couldn't find anyone to talk to about what it was really like to have the disease. This, and Andrew's experience of knee replacement surgery, prompted them to come up with the innovative idea of a patient experience website.
Commenting on the new partnership – Duncan Finch, Executive Managing Director for our Insurance Business, said:”Bringing together Legal & General’s aspirations to be at the heart of more digital content for its 10 million customers, with the excellent work healthtalk.org have done so far to bring peer to peer advice, is a great basis for a new partnership. We want to help more of our customers be more informed about the health issues that may affect their lives now and in the future”.
Luis Carrasqueiro, Chief Executive of healthtalk.org, said: “We are delighted to be working with Legal & General. Both organisations share a desire for as many people as possible to benefit from the excellent information and experiences that are shared on the website. We hope that Legal &General’s employees and customers find a valuable resource in healthtalk.org.”
Over the next few months we're focused upon a couple of pieces of work with the team at healthtalk.org: We'll be putting their content on our websites so that our customers can make use of it.