As a result of the research, we have come up with some guidelines when communicating with our customers on CSR activities in 2008. We aim to:
- ensure that our activities are in proportion – not glamorous, expensive or wasteful
- help our customers to understand the reason behind Legal & General getting involved with a charity or cause
- have simple messages added to regular letters and bonus notices. Not too frequently, quarterly or annually
- talk to customers after purchasing their products from Legal & General or service as reassurance that we have placed our money in the right place
- publish our targets and make them more personal and less corporate.
