“44% of Legal & General’s customers think we take our responsibility to society very seriously.”
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Customer Snapshot as at 31 December 2007 |
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2007 |
2006 |
2005 |
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Number of customers |
5,782,363 |
5,744,003 |
5,636,638 |
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Number of active contracts held by Legal & General customers |
6,364,633 |
6,294,051 |
6,225,458 |
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Number of households holding a contract |
4,249,216 |
4,124,035 |
4,007,635 |
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Number of employees holding a contract |
7,389 |
6,612 |
6,122 |
In 2007, we continued our focused research on customer awareness and expectations of Legal & General’s Corporate and Social Responsibility activities.
We carried out this research through two organisations, IPSOS MORI and Gusto Research, in August – September 2007. Both are members of the Market Research Society and are bound by their Code of Conduct.
Consumer Research Highlights
Our research indicated that an increasing number of consumers in the UK are becoming “activists” and voting with their feet and wallets when companies don’t act responsibly.
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28% have bought because of an established product link to a charitable organisation
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18% buy products because of a company’s ethical reputation, and 14% have advised others to do so
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16% actively boycott products and have advised others to do so
Additionally, many consumers apply Social Responsibility practices in their own lives.
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80% have sent items to be recycled
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52% have taken action to be more energy efficient at home
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27% have cut down use of cars for environmental reasons
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27% have used a water butt for watering the garden
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3% have offset carbon emissions from flights
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1% have bought hybrid cars
Environmental issues remain the top of consumers’ minds with 45% having this area as their number one priority for big companies to tackle.
Consumers also have particular views when it comes to the financial services industry and believe we should focus on: job creation/helping small businesses, unemployment schemes and education, as the top priority issues.
