Creating the right culture


Our results show that the majority of our customers rate us positively for caring about them, and whether they would recommend us if asked. We are pleased to see that we have made gains since last year in both of these measures, most notably in caring about customers. Here, our score has increased by six percentage points.

Caring and Advocacy

Year on Year comparison of Legal & General Results and Industry Averages

Level of agreement with statement
‘Legal & General really cares about
its customers’

Level of agreement with statement : Legal & General really cares about its customers. Legal & General: 66% rating in 2007, 72% in 2008; this compares with the industry average of 75% in 2007, 77% in 2008. (bar chart)
            % Rating Excellent/Very Good

If someone asked you to recommend
an insurance company, how likely would
you be to recommend Legal & General?

If someone asked you to recommend an insurance company, how likely would you be to recommend Legal & General? Legal & General: 49% rating in 2007, 54% in 2008; this compares with the industry average of 55% in 2007 and 53% in 2008. (bar chart)
             % Rating Extremely Likely/Very Likely
Base = All respondents (mentions - excludes Don’t know)
Some scores may be subject to rounding
Source: ORC International

 

2007 Customer Experience Awards

As part of our drive to encourage a customer focused culture across our business, we held our first Customer Experience Awards ceremony in February 2008. This celebrated the achievements of our employees during 2007. Tim Breedon, our Group Chief Executive, presented awards for outstanding contributions to Customer Experience and our award winning employee ideas scheme.

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