Sales and Marketing.

Nothing is more important to the success of Legal & General than effective sales and marketing. From multi-million pound media campaigns to single calls made by our sales people, we are committed to delivering innovative solutions that make financial security easier to achieve for our customers.

It’s not just about generating sustainable sales and profit growth for our business by out-thinking and out-manoeuvring the competition. It’s also about creating a loyal and satisfied customer base, building vital relationships with our brokers, experimenting with new ideas and product offerings, and communicating the strengths that make us into one of the world’s most recognisable and successful brands.

And that takes sales and marketing professionals with a powerful combination of vision and skill.

Our customer-led focus is the cornerstone of all our marketing activities, and our marketing teams stay very close to the changing needs of our customers. What is happening in the market place? What do our customers think? What are our competitors doing? How can we add value to our products and navigate the best practical route to achieving our growth objectives? These are the questions you will grapple with as part of our marketing team. Then you’ll translate them into practical strategies.

We may rely on you to develop new propositions for the mass market, or to develop strategic partnerships with other organisations, or even to suggest new products and assess the results of marketing campaigns. Whatever your specialism – account management, analysis, channel development, brand management or more – you will have ample opportunity to put your stamp on our future.

Our sales teams, too, are committed to understanding and meeting the needs of customers across our full range of risk, savings and investment management businesses. You could be a sales executive in one of our telesales teams, or involved in large corporate sales, or work as a financial adviser in one of our partner organisations – in fact, the variety of roles is as wide as the products we offer and the multiple sectors we serve. But in all cases, you will need the ability to put yourself in the customer’s shoes – and the persuasion skills to make sure that things happen.